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Makers of power bracelets admit there's no science behind claims
By Chris Chase
(http://a323.yahoofs.com/ymg/ept_sports_blog__2/ept_sports_blog-431701701-1294254336.jpg?ymBUlWEDEZkW85lU)
Power Balance bracelets, the popular performance accessory worn by athletes including Drew Brees, Kevin Durant and Kobe Bryant, provide no scientific edge, the company confessed this week.
The California-based company was forced to admit the lack of evidence supporting its claims of natural power after coming to an agreement with the Australian Competition and Consumer Commission, the Associated Press reported.
Athletes who wore the bands insisted they provided a boost. Science said otherwise.
The bracelets, first released in 2007, were embedded with holograms and supposedly designed to interact with the energy flow of a body. They sold for $29.95 and were worn by athletes and celebrities like Shaquille O'Neal, David Beckham and Robert De Niro.
Power Balance expected sales of $35 million in 2010. With the confession that the bands are more charm than power source, that total could drop in 2011. If, indeed, that's what happens, the company has no one to blame but itself.
Why even bother making the claim that the bracelet gave power? Why not dance around the issue and refuse to make a definitive statement about them? Issue vague comments about natural energies and positive karma (like a hippie selling a crystal at a Phish show) and let fans of the product do the rest of the promotion by word of mouth.
Just like lucky socks, those titanium necklaces worn by baseball players or that $5 putter you bought from a sale rack at a pro shop, the only benefit derived from the Power Balance bracelet is the idea that it makes you better. Belief is a powerful thing; just watch a basketball player during a hot shooting streak or a golfer with the yips. Deep down we all know wearing the same sweatshirt on NFL Sunday doesn't change the outcome of our favorite team's game, but we wear it anyway, just in case.
Nobody really cares if the bracelet actually provides any positive effect, they just care that they think it does. By claiming the former, Power Balance caused people to doubt the latter.
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i am wearing a power balance bracelet
(http://sphotos.ak.fbcdn.net/hphotos-ak-snc4/hs1389.snc4/164162_483601458404_817768404_5745777_883930_n.jpg)
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i am wearing a power balance bracelet
(http://sphotos.ak.fbcdn.net/hphotos-ak-snc4/hs1199.snc4/155142_479035763404_817768404_5681679_7045263_n.jpg)
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Martin Olano wears his power balance bracelet while playing the piano
Martin Piano (http://www.youtube.com/watch?v=8G8KoW5NjR8#ws)
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wow..daghan mga imit diri..hehe
(http://i300.photobucket.com/albums/nn3/BoholBizz/Male%20Tennis/b815f7fb.jpg?t=1296228050)
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(http://sphotos.ak.fbcdn.net/hphotos-ak-snc6/hs041.snc6/167159_1799461264079_1166212794_32184898_1747798_n.jpg)
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wow..daghan mga imit diri..hehe
hahaha, even abroad
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wow wish i could have one..
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very fashionable, i will bring you one bro
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very fashionable, i will bring you one bro
wow thanks bro..
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wow thanks bro..
i want you to look like gitz kasi na very fashionista ang dating
(http://sphotos.ak.fbcdn.net/hphotos-ak-snc6/hs041.snc6/167159_1799461264079_1166212794_32184898_1747798_n.jpg)
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unsay epek diay ana maka power gyud..?
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unsay epek diay ana maka power gyud..?
i feel the power of other people, the (kili2x) power hehehe
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hahahahah ajo pay deodorant ang gipalit kay sigurado pang naay power
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hahahahah ajo pay deodorant ang gipalit kay sigurado pang naay power
unsa man pod na klase na deodorant tig gamit nimo, bro?
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axe akong mga gamit
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axe akong mga gamit
wow, maka imagine man sad ta ug kalit ana, bro. sexy baya ng ilahang mga commercials like this one
Sexy Axe Body Wash Commercial (http://www.youtube.com/watch?v=9yRaFLW0KIY&feature=related#)
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i want you to look like gitz kasi na very fashionista ang dating
(http://sphotos.ak.fbcdn.net/hphotos-ak-snc6/hs041.snc6/167159_1799461264079_1166212794_32184898_1747798_n.jpg)
can't wait to wear those some kinda bracelet power..
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can't wait to wear those some kinda bracelet power..
basin maka wrestling ka ug kalit ni Faye, bro
Axe Shower Gel - Skin Contacts [Wrestling] Commercial (http://www.youtube.com/watch?v=pI3JlDoqEKg&feature=related#ws)
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basin maka wrestling ka ug kalit ni Faye, bro
Axe Shower Gel - Skin Contacts [Wrestling] Commercial (http://www.youtube.com/watch?v=pI3JlDoqEKg&feature=related#ws)
i will use my bracelet power soon for only good intentions bro..
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i will use my bracelet power soon for only good intentions bro..
that's good to know, bro. you will have more balance and power as well
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wow...
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wow...
maayo paka gitz nakasuot naka sa imo power ug napahismoslan na with girls everywhere sorrounds you.. power naba yun to manipulate na didikit sayo? LOL
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maayo paka gitz nakasuot naka sa imo power ug napahismoslan na with girls everywhere sorrounds you.. power naba yun to manipulate na didikit sayo? LOL
si gitz pa, himsog pa gyud
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and thats the power!
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and thats the power!
usa sa imong secret power diay
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ambot lang ug unsa bsin sa kili2x
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ambot lang ug unsa bsin sa kili2x
mas powerful gyud?
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kina kay makaluya sa ubang tawo
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kina kay makaluya sa ubang tawo
so far, di pa naman ganun ang aking naamoy
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ano kaya naamoy mo?
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ano kaya naamoy mo?
chico
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naa jud koy na remember sa chico
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naa jud koy na remember sa chico
labina ang chlorox oist
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kusog tingali jud ka manglaba ug koskos hangtod karon brod.kaon ug daghang bahong batong brod aron askil permi si tarzan
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kusog tingali jud ka manglaba ug koskos hangtod karon brod.kaon ug daghang bahong batong brod aron askil permi si tarzan
i use a washing machine now ;D
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mas lalong maamoy mo ang chlorox
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mas lalong maamoy mo ang chlorox
ewww, i stay away na talaga nyan, matagal na
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ganon ba bro..ano na gusto mong amoy?
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ganon ba bro..ano na gusto mong amoy?
ewan ko ba, hindi ko nahindian kagabi,ooopppsss
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wow..! invert postion ba?
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need balance yan hirap..
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need balance yan hirap..
nahirapan yung "Enchong" ko kagabi
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wla ba cyang suot na power balance?
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wla ba cyang suot na power balance?
wala eh, hindi sya believer pero sulit naman yung position nya
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kaya hindi natangihan
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kaya hindi natangihan
oo naman, nadoon na eh
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napasubo kana talaga kaya walang atrasan
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napasubo kana talaga kaya walang atrasan
oo pero malaki pala bola nya doon sa baba
(http://i300.photobucket.com/albums/nn3/BoholBizz/Male%20Tennis/b815f7fb.jpg?t=1296228050)
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hamon de bola pala yon
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hamon de bola pala yon
ayaw pod ana ka daku oist
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kala ko mas malaki pa sa hamon
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kala ko mas malaki pa sa hamon
sa iabng parte ng katawan yan brod
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natikman mo na ba ang hamon na yan?
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natikman mo na ba ang hamon na yan?
pata siguro ni yusuke
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wala bang picture
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wala bang picture
mangita sa ko brod
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wow
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wow
tanw awa pa gud na brod kinsa di malisang ana? hehehe
(http://i300.photobucket.com/albums/nn3/BoholBizz/yusuke/cf2a88e9.jpg?t=1296777323)