Web Site Performance Enhancement - Don't Delay - Use the Time Tested SEO Way
By Aparajithan Chandramouli
Not because every site does it! Not because every webmaster likes it! Not because it is spoken about very frequently!
But only because it is a time tested strategy and undoubted way to promote your website that you need to use SEO (Search Engine Optimization) techniques to promote your site. Let us now see the correlation of SEO to various web performance criteria.
SEO and Web traffic
SEO and Keyword performance
SEO and Page Rank
SEO and Site Popularity
SEO and Web traffic
SEO plays a critical role in generating web traffic. By means of various SEO techniques like keyword optimization, Back link generation, and article submission the domain gets indexed and crawled by Google efficiently. For this case it is not only Google but other potential search engines like yahoo, AltaVista, MSN and so on. Once the web site appears prominently in the web search engines there is automatic flow of decent traffic to the web site. Thus SEO plays a key role in generating web traffic.
SEO and Keyword performance
Even though our site may provide sufficient data for a specific heading, unless we use SEO keywords the traffic flow for the web page will be mediocre. This is because each search engine indexes a web page based on keyword incidence. Unless we use the high performance keywords provided by Search engines we are unable to secure the targeted traffic to the domain. Thus SEO plays a vital role in Keyword performance.
SEO and Page Rank
Page rank is the rank provided for a web page by various search engines. The page rank of a web site is decided by these search engines by using complex algorithms. These algorithms validate various factors like back links for the web page, amount of traffic generated by the web site, and quality of the web site. Different SEO practices like reciprocal link exchange, back link submission, site submission in directories, generate a great potential for the web site performance. In turn these SEO activities help in receiving a good page rank for the web site. So it is obvious that SEO enhances the page rank of web site.
SEO and Site Popularity
The visibility and performance of a web site also depends on the SEO strategies employed by the domain. By means of SEO techniques like directory submission, the site gets listed in popular directories. If these directories are of high page rank and high traffic performance there is a certain possibility that the visibility and performance of the sites submitted in these directories are also enhanced. Consequently this helps in increasing the site popularity. Thus SEO plays an essential role in uplifting the web site popularity and performance.
With the above article discussions we are able to see the inevitable role of SEO in enhancing the performance of a domain. Thus it could be aptly concluded that SEO is an excellent strategy to promote a domain performance.
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